
Thought of just sharing my thoughts about this subject… and WOW you as I was WOWed last weekend….
I just came back from North Coast near Alexandria… I was invited for EMAAR event Sidi Abdel Rahman, their project is called MARASSI…
They were launching the beach and the compound… and they invited 12,000 invitees (top notch… crème de la crème in Egypt)
Let me describe the event for you, so you can imagine, or at least have the imaginary vision of how it was… and would love to read your comments later… I will not put my feedback.. I will just wait for yours….
We arrived at the location of the event, and we went to a huge parking area, where you cannot see the place from cars… the smallest or least car brand we were seeing was a BMW model 2006… which was considered OLD car compared to the unbelievable number and brands of cars parking in the parking slot.

We parked our cars somewhere far from the main gate, then we went on foot (a 5 minutes walking distance)…
There were two main entrances, one for home owners there and one for guests… we entered from the guests main gate… as soon as you enter from the gate, you are faced with a smooth tiles passage surrounding rich green landscapes and fountains, moving around the landscape in a serpent-like style… a golf cart takes you all through the passage and drops you off in front of a huge wooden gate that leads to the main lounge and changing area on one side, and to the beach on the other side…
We took our things and crossed the gate… two ladies and one man were distributing a give-away bag (high quality cloth bag) with Marassi logo on it in navy blue….
Then we entered to the beach… the moment we entered we felt like we are not in Egypt anymore… wooden stages on the right and left… on top of them lucrative seating areas in white square and rectangular shape couches and sofas… with glass and dark brown wooden tables in the middle of each seating setup…

At the back end of each stage… there is a bar that offers any kind of drink that you can ever imagine… starting from water and upwards till you reach Champaign and Baileys… in addition to food buffets continuously replenished with the best and most expensive food ever… just to name some of the food items… including - but not limited to – Caviar, Smoked Salmon, fish, pasta and ravioli stations, shrimps and calamari stations…etc… in addition to high end pastry serving Maracon and Marron Glassee all the time with pass-around trays with white glove butters service.
Anyway… we passed this part and continued to reach the sand part of the beach (before that it was wooden stages and smooth black tiles)… the moment you put your foot into the sand you are faced with a huge square bar (again) that serves drinks… and beside it there is a spot that distributes branded towels of Marassi… with different colors, varying from red, pink, orange, green apple, navy blue, dark blue and more…

We took our towels and we walked towards the left… We passed in front of another couches seating area on the left and beside it there was a huge fully equipped and lit stage, with all kind of sound and entertainment effects… on top of the stage there was an impressive Brazilian show of 6 women dancing in glittering swimsuits and wearing feather on top of their heads…
I can tell you the music was really amazing, the show was impressive… not only this one…but all the shows that took place in that day… there was about nine shows all through the day… some are Middle Eastern singers and some are International…
We crossed the stage area at our left and reached the beach itself…. So crowded with people… again I want to comment on this one… the crowd was really a quality crowd… you can see people (especially women) as if there are coming out of VOGUE or ELLE magazines… all dressed in a fashionable stylish swimsuits… make up… jewelry (including diamonds, and may be some precious stones that we never heard of as they are rare to find)… the Gucci and Louis Viton bags are all over the beach… the Dolce and Gabana swim pack is there… Christian Dior and Chanel fragrance is all over… everybody is shining like diamonds… glittering like gold in style… no tacky or excess look there…

and everybody is having fun.. either eating… drinking… watching the show… or just enjoy swimming in the pure light blue and turquoise color water with white soft sand sinking under their stepping feet….
We took the way to the left on a high ramp (like a small hill) were our friends (who were home owners) were sitting there… The view from the top is really relaxing… watching people dancing on the beach… some swimming… and looking at the horizon and with its dark blue line highlighting the sky and framing the view in a beautiful square… complemented with summer breeze coming from north wind…
The seating up in the hill was different… it was like big bean bags… when you sit on them you sink in a comfortable way that takes the body shape and holds it for you…

The seating was under the shades of an off-white tent… covering many seating areas (about 4 or 6 seating areas beside each others, each one is in 6 bean bags, two tables in the middle, and 4 small beach chairs branded as Marassi)…
We left of things there and went back to the stage and buffet area, where we had our rich lunch and drinks.. we went back and upwards to the hill and took some nice photos with the horizon and sea view, then went for a swim… I can tell you the sea was really calm… waiting to embrace us within its gentle waves….
I can tell you we really enjoyed our time… the ambiance… the mood… the music… the dance.. the crowd… the food… the drinks… everything was amazing….

I actually told you that I will not put my comments… but I really could not hold them back… as it was really an amazing event… EMAAR set a different standard for an event… they went very far to please everybody and to do an event that will be the talk of town for almost ONE year… if not more….
It is really a LIFETIME event… that happens once only… the perfection level they reached in this event was really impressive… I really cannot find words to describe what I’ve experienced there… but all I can say… that everybody was WOWed… not only me…
Wish you were all there…. Until the next post… CHEERS!!!!